February 23, 2012

Welcome To EP’s Casebook Blog, Where Presentation Is Everything

Media savvy jurors expect trial evidence to be visually engaging and presented in a dynamic, clear and cohesive manner. Consequently, lawyers are turning to professional consultants to help prepare their trial presentations. Since 1986, Executive Presentations has been the leader in providing Southern California’s top lawyers with powerful and effective courtroom presentations. Our consultants analyze cases and help determine the best way to break down even the most complex information into concise exhibits that the jury will understand and remember. Our areas of expertise include the production of black-and-white document blow-ups; professionally designed, full-color graphic boards; animations and 3D illustrations; interactive presentations; site and documentary video and photography. We utilize state-of-the-art technologies to create and configure digital trial systems that allow instant access to thousands of case documents, video clips and exhibits. Work is done in-house at our full-service production facility.
February 29, 2012

Moving Pictures: Video Wins In The War Of Words

Pictures may be worth a thousand words, but video has the potential to be worth millions – of dollars. Attorneys are winning record-breaking settlements and awards for their clients by using video presentations to effectively communicate the most important — and perhaps least tangible — element of their case: loss.  When presenting damages, a well-executed video is simply the most powerful tool available to conclusively convey extent and consequence. Be it corporate mediators, opposing counsel, insurance adjuster or jury, video places the “decision makers” directly inside the plaintiff’s situation, delivering an incisive perspective of the liable party’s negative impact upon your client. And by providing the most accurate assessment of what the damages are worth, better ensures against the unfortunate possibilities of slower settlements or disproportionate awards. “A concise and compelling mediation video on damages eliminated all of the insurance company’s ‘wiggle room,’” says Gerald E. Agnew, of Torrance-based Agnew & Brusavich. But before grabbing a camera to make your next presentation that much more compelling, consider the following five factors as your foundation for using video to express damages — both in and out of court. Read the complete article here. domain server . Igilgometa .
March 12, 2012

Evidence At Trial: Building A Comprehensive Presentation Strategy

Simplify and clarify your story for the jurors by using visuals to shine a spotlight on your best evidence By Rick Kraemer and Adam Shea “Please be good enough to put your conclusions and recommendations on one sheet of paper in the very beginning of your report, so I can even consider reading it.” — Winston Churchill With the preparation of any trial presentation, there are always three crucial components involved: the evidence, the technology, and (the most critical) delivering a clear story to the jury for the achievement of a verdict. Let’s call them the “what,” the “how” and the “why,” respectively. During the construction phase of a trial presentation, there’s an understandable tendency to pay more attention to the “what” and the “how.” But by shifting the focus away from the “what” and “how” and more toward the “why” you can and will create a more targeted and comprehensive presentation strategy that yields greater impact. Motivating a jury to get from A to B is a complex task. Jurors are subjected to bombardments of information, and have their own personal distractions with which to contend. Beyond the cultural and educational differences, people have different ways of learning and […]
March 15, 2012

Around The Blawgs: Personifying Loss

Note: “Around The Blawgs” spotlights and shares excerpts of noteworthy posts from among the The ABA Journal’s “Blawg 100.” From Persuasive Litigator: Personify Loss March 12, 2012 By Dr. Ken Broda-Bahm Legal cases are about loss:  asserting, proving, disputing, and defending against loss.  Those who study and practice civil litigation have a strong interest in knowing how people comprehend and give meaning to loss, because that is what determines their reaction to your case.  And current events provide a fitting, albeit tragic, example.  On February 22nd, veteran wartime correspondent Marie Colvin was killed alongside French photographer Remi Ochlik by the Syrian government’s shelling of the city of Homs.  The iconic reporter had spent her career covering conflicts in every imaginable hot spot:  Iraq, Palestine, the Balkans, Chechnya, East Timor, Israel, and lost her left eye while covering the civil war in Sri Lanka.  Wherever she was, she was far from the only one at risk, but she was there because she chose to put her life on the line to shine a light on stories that would otherwise be invisible. ip address .  Her funeral mass is today in New York City. Visit Persuasive Litigator to read the complete post here.
March 15, 2012

Demonstrative Exhibits

The six fundamentals of effectively conveying damages By Rick Kraemer and Alma Hawk In the last 15 years we have had the opportunity to work with Southern California’s most accomplished lawyers, both plaintiff and defense. Good lawyers realize that one of the keys to obtaining a successful verdict is taking the time to prepare the visual presentation of the case. Judges and juries appreciate damages presented in a concise, compelling and visually appealing format. While lawyers are very skilled in verbal argument, jurors as their audience, best absorb information visually. To effectively convey damages, a presentation should give a clear understanding of who & what was involved, where & when the events happened, and how the injury or series of events could have been prevented. All of this leads us to the why. Why should substantial damages be awarded? WHO In a decision to award damages, a judge or jury should personally identify with the plaintiff(s). By presenting a photo collage, we are able to construct a compelling portrait of the parties affected by the injury. It is important to have a client or family member involved in selecting these photos. When testifying, the demonstrative evidence will be more powerful […]
March 22, 2012

Courtroom Technology: Hurray For Hollywood

There are lessons to be learned when Tinseltown is the teacher By Rick Kraemer and Naomi Musnicki For hundreds of years, oratory skills were the primary means by which to persuade a jury. Times have changed. Courtrooms have now become multimedia shows designed to hold the jurors’ interest and to convincingly communicate the client’s story. In effect, trial attorneys are much like movie directors as they orchestrate the drama played out in court. In addition to creating the “plot” or case theme, juggling clients and witnesses, and playing to the audience of jurors, attorneys must now oversee technical and artistic support staff. The opening of a trial is much like a movie trailer. It must capture the jurors’ interest and introduce the theme of the case. The lawyer’s job during the case-in-chief is to develop the theme and build the plot. Professionally prepared computer-generated presentations and visuals will help set the stage of a case theme and help move it along. The jury will come to expect the next visual or computer screen to clue them in on where the attorney is taking them. Just as in the movie business, if the attorney fails to keep the audience’s attention, they […]
March 30, 2012

Preparing Effective, Convincing Visuals For Trial

Nowhere is the old saying “A picture is worth a thousand words” more true than in the courtroom. By Rick Kraemer Every attorney would agree that early and thorough preparation is essential to the success of a case. Many attorneys, however, fail to realize that proper preparation is also critical when it comes to developing visual aids for trial. Early visual aids planning will enhance your oral presentation and go a long way in creating an effective and convincing presentation before a judge or jury. When is the best time to begin developing visuals? As soon as you know that your case is headed for arbitration or trial. Set aside an appropriate amount of time to discuss your case with a graphics consultant who can then help you devise a graphics strategy that will best help convince a judge or jury to your interpretation of the facts. While attorneys often feel comfortable absorbing information by wading through reams of written documents, members of the general public do not. More and more, they are used to and expect to receive information visually. Television news clips and instant access to graphically enhanced information over the Internet means jurors have less patience and […]