Previously: Part 1 | Part 2 | Part 3 With the Consumer Attorney’s Association of Los Angeles’ (CAALA) annual Las Vegas Convention arriving August 29, we’re serializing a feature article on trial presentation that appeared in the May 2013 issue of CAALA’s Advocate Magazine. Last week, Rick looked at the technology and tactics that will put less error in your trial. This week he explores the power of video and how it is much more than just lights, camera, and action: Videos can be powerful persuaders when used for settlement or trial, such as in wrongful death and personal injury matters. Whether a video is presented to corporate mediators, opposing counsel, an insurance adjuster or jury, a well-made video places the decision-makers directly inside of your client’s condition. When it comes down to the final decision, it is the facts of the case that will determine its outcome. But the added depth and dimension provided by an insightful video presentation can facilitate a clearer and quicker understanding of the issues and experiences, and often result in more favorable outcomes. However, there are some risks involved if you decide to make a video yourself instead of hiring a professional video producer. […]