presentation

Previously: Part 1 | Part 2 | Part 3 | Part 4 With the Consumer Attorney’s Association of Los Angeles’ (CAALA) annual Las Vegas Convention arriving August 29, we’re serializing a feature article on trial presentation that appeared in the May 2013 issue of CAALA’s Advocate Magazine. Earlier this week, Rick looked at the power of video as a presentation tool and how it is much more than just lights, camera, and action. In the final installment of the series, he wraps things up by giving you the big picture on graphics: Graphics are meant to supplement your arguments, not replace them. Or to put it another way, your exhibits should support your positions, not serve as advocates in and of themselves.  Graphics are used to dissect complex material into palatable bits of visual information for the jurors. When graphics of any kind are prepared properly using the right emphasis, flow, and color psychology, they will achieve these objectives.  Here are ways to create graphics that simplify, rather than convolute your arguments. • Use visual aids We have become a visual society. Jurors, like the rest of us, process the information they receive primarily through sight. People retain only 30% […]